Collection: Rareform

BILLBOARD From discarded signs to BAG

Once a vinyl billboard, now a bag

RAREFORM is a bag brand that was founded in California in 2012 and makes bags by recycling discarded billboards. While facing various environmental problems in poor rural areas during a surf trip in South America, founder Alec wondered what he could do and came up with a completely new business idea with his friends. Their unique and eco-friendly board cases and bags are popular with people who love mountains, rivers, and the sea, as well as fashion lovers.